Retention Marketing Specialist
Company: Gtt Llc
Location: Newark
Posted on: May 9, 2024
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Job Description:
Retention Marketing SpecialistContract Duration 9 MonthsPay rate
up to $60.14/hrJob Background:As a growth marketer, this role will
drive retention initiatives to improve customer lifecycle
experience.You will conceptualize, execute, and automate marketing
campaigns through various stages of the customer journey and lead
experimentation across Audible apps and websites.This position is
open through a contract role for 'x' months and will report to the
Director, Retention.Responsibilities include:Campaign Strategy:
Develop comprehensive retention marketing strategies tailored to
different user segments, focusing on increasing app engagement and
reducing churn rates. These will include (but not be limited to)
tests that strengthen the value proposition, educate about the
product, and champion differentiated content.Campaign Execution:
Plan, execute, and optimize app and web campaigns with in-house
(Audible/Amazon) martech tools. May also leverage channels such as
push notifications, in-app messaging, email, and social media to
re-engage inactive users and prevent churn.A/B Testing: Conduct A/B
tests to evaluate the effectiveness of different retention tactics,
iterating on campaigns based on performance data to continuously
improve results.Lifecycle Marketing: Develop and implement
lifecycle marketing campaigns to guide users through key stages of
their app journey, from onboarding to retention and
reactivation.Cross-functional collaboration: Collaborate with
product teams to implement features and functionalities that
enhance user engagement and satisfaction, providing valuable
insights and feedback based on customer data.Retention Metrics
Tracking: Monitor and report on key retention metrics such as
retention rate*** churn rate*** and customer lifetime value,
providing regular updates to stakeholders on campaign performance
and impact.Customer Feedback Analysis: Gather and analyze customer
feedback and sentiment data to gain insights into user preferences
and pain points, leveraging these insights to inform retention
strategies and product improvements. Develop a strong understanding
of how customers interact with the product and the underlying
reasons why they love or leave the service.Qualifications:3+ years'
experience developing and launching email, on-site, and app
marketing campaignsStrong testing and experimentation acumen:
exhibit strategic and analytical skills, including the ability to
understand data and gain key insights to drive the
businessRetention Marketing Specialist with strong project
management, organization, and prioritization skillsPrior experience
working in a cross-functional setup that spans product, tech, QA,
program, and international teamsExcellent verbal and written
communication skillsPreference to prior retention marketing
experienceBenefits:Medical, Vision, and Dental Insurance Plans401k
Retirement FundAbout the Company:Our client is a company whose
entrepreneurial spirit with a team of pioneers and inventors who
are not afraid to disrupt the status quo and apply an innovative
approach to everything they dofrom revolutionizing an art form to
enacting positive change in the cities and countries in which we
operate. As the largest producer of audiobooks in the world, they
are passionate about well-composed words that are artfully
performed. The company's consistent focus on technological
innovation and superior programming has earned them many millions
of habituated subscribers.The company's People Principles celebrate
who they are and where they have been, and guide the way they work
shoulder to shoulder to enhance the lives of their millions of
customers. They reflect and apply to everyone who works with our
clients. The entrepreneurs and operators, the dreamers and the
doers, those who have worked there for 20 years, and those who have
arrived in the past few weeks and months.#gtthcr#LI-GTTby
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Keywords: Gtt Llc, Irvington , Retention Marketing Specialist, Advertising , Newark, New Jersey
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