Associate Director - Consumer Marketing Wegovy

Company: Novo Nordisk
Location: Plainsboro
Posted on: July 16, 2025

Job Description:

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? The Position The Associate Director Consumer Marketing will be responsible for supporting the development and execution of strategic marketing initiatives aimed at engaging consumers and driving brand awareness and adoption. This role involves collaborating with cross-functional teams to implement effective omnichannel marketing strategies, coordinate promotional campaigns, and manage consumer engagement events, all while tracking performance metrics to ensure successful execution. Ultimately, the position aims to enhance the consumer experience and optimize brand performance in alignment with overall business objectives. Relationships Reports to the Sr. Director, Wegovy Consumer Marketing. Collaborates with sales, marketing, training, and finance teams to ensure alignment with business objectives and regulatory requirements. Essential Functions Brand/Therapy Area ManagementDevelop and execute pre-launch, launch, and ongoing consumer-related brand/therapy area strategic objectives and activation strategies. Contribute to prioritizing consumer needs, opportunities, and market forecasting to drive effective brand performance Consumer Experience StrategyCraft and executing consumer experience strategies, ensuring consistent messaging and communication across all touchpoints. Play an active role in the implementation of various marketing initiatives aimed at enhancing consumer engagement Strategic Planning and ExecutionAddress competitive obstacles and participate in developing marketing plans that are both compelling and actionable for consumers. Collaborate on campaign development to ensure timely execution and alignment with the brand’s strategic direction Global CollaborationWork closely with global colleagues on brand/therapy area strategy and contribute to key decision-making processes as the U.S. brand representative. Assist in the execution of global plans tailored for the U.S. consumer market Omnichannel Experience StrategyProvide consumer insights to the omnichannel marketing team to develop and execute effective branded and unbranded marketing strategies that drive consumer engagement and activation efforts Early Market EducationDesign and execute educational initiatives and campaigns that increase brand awareness among consumers for upcoming launches Learning Event CoordinationAssist in organizing and coordinating participation in promotional events, community engagements, and other relevant activities to enhance brand visibility and engage consumers effectively Measuring PerformanceEstablish and track key performance indicators (KPIs) to assess the success of consumer engagement strategies while regularly analyzing data to inform strategy adjustments and improve executionContinuous ImprovementPromote a culture of innovation and responsiveness by implementing 'test and learn' principles, actively seeking opportunities to enhance consumer interactions, and making recommendations for execution improvementsHealth Systems Strategy SupportCollaborate with medical affairs and market access teams to support the execution of health systems strategies that ensure adequate access for consumers at the system levelBudget Management SupportAssist with the effective management of the marketing budget, ensuring resource allocation is optimized for executing strategies while remaining compliant with financial goalsPeople Development SupportParticipate in onboarding and training new team members, supporting the development of clear role expectations and individualized development plans aligned with business priorities Physical Requirements 20-30% overnight travel required. Qualifications Requires a Bachelor’s degree; advanced degree preferredMinimum of 8 years of experience, including demonstrated history in a marketing role within the pharmaceutical industryExperience in pharmaceutical industry/life science brand marketing strategy and planning; experience within obesity preferredUnderstanding of field force dynamics and incentive compensation planningStrong project management skills with ability to prioritize tasks and manage deadlinesStrong collaboration and communication skills to work effectively with cross-functional teamsExpertise in regulatory guidelines related to promotional material development and field engagement We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Keywords: Novo Nordisk, Irvington , Associate Director - Consumer Marketing Wegovy, PR / Public Relations , Plainsboro, New Jersey